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The tables below present the occupations that are most commonly associated with a degree in Marketing. We have separated the tables depending on whether we examine graduates who stop their education with the bachelors degree in Marketing, and those who get either a masters in Marketing, a Ph.D. in Marketing.
While the list above describes the occupations of students with advanced degrees in Marketing some students with a bachelors degree in Marketing will get advanced degrees in other fields. The tables listed below descibe the types of advanced degrees that were chosen by students with a bachelors in Marketing.
Since all of the above tables present information on the average salary, it is possible to lose sight of the fact that some majors place students in jobs with a narrow range of salaries near to the mean while others place students in many different income categories. For this reason, we have drawn two frequency distributions (histograms) of Marketing Salaries.
The diagram below includes all
students with a major in Marketing who received no degree beyond the bachelors.
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The diagram below includes all
students with a major in Marketing while an undergraduate. The data includes students who
subsequently earned degrees beyond the bachelors. 
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The information in the table below is based on data from people of all sexes and ages
whose most recent college degree was a bachelors degree majoring in Marketing.
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Avg 1993 Number of Pct of Salary Observations Majors Description of Occupation ----------------------------------------------------------------------------------------------------------------------------------------------------------------- $50,043 35 16.67 Top and mid-level managers, executives, administrators (people who manage other managers) $42,906 32 15.24 Sales Occupations - Commodities Except Retail (e.g., industrial machinery/equipment/supplies, medical and dental equiptment/supplies) $39,839 25 11.90 Insurance, securities, real estate, and business services $46,494 16 7.62 OTHER marketing and sales occupations $37,526 14 6.67 Accountants, auditors, and other financial specialists $30,303 12 5.71 Sales Occupations - Retail (e.g., furnishings, clothing, motor vehicles, cosmetics) $34,456 9 4.29 OTHER management related occupations $35,334 7 3.33 OTHER OCCUPATIONS (Not Listed) $33,698 7 3.33 OTHER administrative (e.g., record clerks, telephone operators) $43,998 5 2.38 Computer programmers (business, scientific, process control) $70,000 4 1.90 Transportation/material moving occupations $26,400 4 1.90 OTHER service occupations, except health $43,667 3 1.43 Protective services (e.g., fire fighters, police, guards) $44,167 3 1.43 Computer system analysts $19,717 3 1.43 Accounting clerks, bookkeepers $18,292 2 .95 Construction trades, miners and well drillers $33,200 2 .95 Food Preparation and Service (e.g., cooks, waitresses, bartenders) $27,500 2 .95 Engineers: Petroleum $64,753 2 .95 Information systems scientists or analysts $34,500 2 .95 OTHER computer, information science Occupations $47,500 2 .95 Artists, Broadcasters, Editors, Entertainers, Public Relations Specialists, Writers $39,800 2 .95 Social Workers $22,280 2 .95 Precision/production occupations (e.g., workers, woodworkers, butchers, bakers, printing occupations, tailors, shoemakers, photographic process) $21,000 2 .95 Farmers, Foresters and Fishermen $15,105 1 .48 Librarians, Archivists, Curators Managers, Executives, Administrators (Also see 151-153) $56,160 1 .48 Other engineers $53,000 1 .48 Computer engineer - software $65,000 1 .48 Surveying and mapping $67,600 1 .48 Engineers: Chemical $13,000 1 .48 Surveyors $30,000 1 .48 Personnel, training, and labor relations specialists $24,960 1 .48 Operators and related occupations (e.g., machine set-up, machine operators and tenders, fabricators, assemblers) $25,000 1 .48 Unknown $33,800 1 .48 Registered nurses, pharmacists, dieticians, therapists, physician assistants $30,000 1 .48 Engineers: Sales $30,000 1 .48 Secretaries, receptionists, typists $30,000 1 .48 Professors: OTHER health specialties
The information in the table below is based on data from people of all sexes and ages
whose most recent college degree was a masters degree in Marketing.
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Avg 1993 Number of Pct of Salary Observations Majors Description of Occupation ----------------------------------------------------------------------------------------------------------------------------------------------------------------- $69,831 13 24.53 Top and mid-level managers, executives, administrators (people who manage other managers) $44,838 12 22.64 OTHER marketing and sales occupations $61,833 6 11.32 OTHER management related occupations $63,000 5 9.43 Sales Occupations - Commodities Except Retail (e.g., industrial machinery/equipment/supplies, medical and dental equiptment/supplies) $38,000 3 5.66 Insurance, securities, real estate, and business services $53,167 3 5.66 Computer system analysts $57,250 2 3.77 OTHER computer, information science Occupations $86,000 2 3.77 Engineers: Mechanical $26,700 2 3.77 OTHER administrative (e.g., record clerks, telephone operators) $59,000 1 1.89 Engineers: Sales $60,000 1 1.89 Technologists and technicians in the biological/life sciences $52,500 1 1.89 OTHER OCCUPATIONS (Not Listed) $50,000 1 1.89 OTHER mathematical scientists $18,000 1 1.89 Farmers, Foresters and Fishermen
The information in the table below is based on data from people of all sexes and ages
whose most recent college degree was a Ph.D. degree in Marketing.
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Avg 1993 Number of Pct of Salary Observations Majors Description of Occupation ----------------------------------------------------------------------------------------------------------------------------------------------------------------- $53,500 2 66.67 Professors: Business Commerce and Marketing $42,648 1 33.33 OTHER management related occupations
Avg 1993 Number of Pct of Salary Observations Majors Description of Field of Study ----------------------------------------------------------------------------------------------------------------------------------------------------------------- $64,608 13 27.08 Business administration and management $50,818 11 22.92 Financial management $79,992 5 10.42 Business marketing/marketing management $46,500 2 4.17 Marketing research $51,000 2 4.17 Education: Administration $115,000 1 2.08 Business, general $72,000 1 2.08 Accounting $55,000 1 2.08 Education: Elementary teacher education $52,000 1 2.08 Education: OTHER education $51,898 1 2.08 Public administration $11,500 1 2.08 OTHER communications $48,000 1 2.08 Business/managerial economics $46,636 1 2.08 Computer/information sciences, general $41,496 1 2.08 Education: Special education $40,268 1 2.08 Psychology: General $36,000 1 2.08 Criminal Justice/Protective Services $35,277 1 2.08 Education: Counselor education/guidance services $30,000 1 2.08 Fine arts, all fields $25,000 1 2.08 OTHER business management/administrative services $18,132 1 2.08 OTHER philosophy, religion, theology
Avg 1993 Number of Pct of Salary Observations Majors Description of Field of Study ----------------------------------------------------------------------------------------------------------------------------------------------------------------- $40,000 1 33.33 Law/Prelaw/Legal Studies $41,127 1 33.33 History, other $42,000 1 33.33 Business administration and management
Other advanced degrees include: JD, LLB, ThD, MD, and the DDS.
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Avg 1993 Number of Pct of Salary Observations Majors Description of Field of Study ----------------------------------------------------------------------------------------------------------------------------------------------------------------- $94,125 8 88.89 Law/Prelaw/Legal Studies $69,000 1 11.11 Education: Administration
Prepared by Prof. Kenneth S. Chapman: kenneth.chapman@csun.edu