How to Reach the Blind Community Through Marketing

Date & Time

Friday, March 22, 2024 - 2:20 PM PDT  

Location

Grand CD  

Description

Businesses often create valuable products for the blind community, but effectively reaching and marketing to this unique audience can be a challenge. The diverse needs of the blind community often defy traditional marketing tactics. However, with the right strategies, businesses can engage this community and build lasting relationships.

In this presentation, we'll explore tailored marketing tactics for the blind community, highlighting their differences from conventional strategies. We'll provide actionable insights on integrating these tools into operations and discuss how companies can strategically communicate their commitment to accessible consumer tech products to foster brand loyalty.

This Presentation Link is provided by the Presenter(s) and not hosted by the Center on Disabilities at CSUN. The Center on Disabilities has confirmed, as of April 18, 2024, content linked is relevant to the presentation, but has not been reviewed for accessibility nor will the Center on Disabilities attempt to remediate any accessibility issues in the linked content. Please contact the Presenter(s) with any accessibility concerns.

 

Audience

• Media & Publishing
• Marketing

Audience Level

Beginning  

Session Summary (Abstract)

If your business serves the blind community, learn the right marketing tactics and strategies to attract and retain customers in this presentation. Get expert insights, practical strategies and how to market accessibility as a competitive edge.  

Primary Topic

Blind/Low Vision  

Secondary Topics

• Digital Accessibility
• Web

 

Session Type

General Track  

Presenter

• Blake Steinecke
  

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