Learn how to attract and engage online customers ethically and effectively through digital marketing and social media.
Why Minor in Interactive Marketing?
With a minor in interactive marketing, you will learn the skills and tools you need to grow a business' audience and engage with new and returning customers.
Through your courses, you will learn to ethically collect and analyze online data. You will be able to create marketing campaigns, understand online marketing and improve customer satisfaction.
Why Study Interactive Marketing at CSUN?
Ready for the Future
CSUN has been on the cutting edge of digital marketing. We developed this minor in 2015, and it is more relevant than ever. From our experienced faculty, you will learn about social media marketing, using and protecting online customer data and more.
Bigger and Better
Because the Interactive Marketing minor is part of the David Nazarian College of Business and Economics, you will have access to more resources, world-class faculty and state-of-the-art facilities. We're one of the largest business schools in the country, with 7,000 students and an alumni network of more than 50,000.
What You'll Learn
As an Interactive Marketing minor, you will take core business, microeconomics, and marketing classes. Your upper-division classes will also focus on aspects of digital and social media marketing.
You will learn about:
- Internet and digital marketing
- Marketing metrics and analytic strategies
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media marketing
- Collecting and analyzing consumer information
- Protecting customer information
Minor Eligibility
This minor is not available to Marketing majors.