George Coulam became a businessman after he graduated from the San Fernando Valley State College/California State University in Northridge, California. Upon realizing that the Mormon Church authorities wouldn’t encourage him to set up a Renaissance festival in Salt Lake City, Utah, where his family was based, he arrived in Todd Mission, Texas, to form the Texas Renaissance Festival. The opening year of the festival witnessed an attendance of 33,000. George generated income through attendance fees and the rent/commission from the merchants who arrived at the festival to sell their goods.
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