Reeling from tragedy, Israel has a social media strategy — and it involves a lot of Harry Potter

Melissa Weininger, an assistant professor of Jewish Studies at Cal State Northridge, said that using celebrities like Haas for hasbara, the word for Israel’s public diplomacy, is nothing new. What is novel is how unapologetic the campaign for public support has been.

https://jweekly.com/2023/10/30/reeling-from-tragedy-israel-has-a-social-media-strategy-and-it-involves-a-lot-of-harry-potter/

The Jewish News of Northern California