Kristen Walker, a professor of marketing and the MBA director of the Nazarian Business School at California State University – Northridge, called the move by the company “the smartest thing for them … it’s not necessarily a rebrand; the extension is a safe way to test out markets and acquire new customers without losing existing (ones).”
https://labusinessjournal.com/featured/wetzels-sets-new-table/
Los Angeles Business Journal
Clip Category
Northridge