Conservative boycott could create a backlash to the Bud Light backlash

Kristen Walker, a professor of marketing at California State University Northridge who has done research on boycotts, also said that for a boycott to have any tangible financial impact, it generally needs to have backing from more than one political camp.

https://www.morningstar.com/news/marketwatch/20230414642/conservative-boycott-could-create-a-backlash-to-the-bud-light-backlash

Morningstar