University Advancement

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How Brands Like H&R Block, Degree and LG Are Closing the Equity Gap for NIL in College Sports

Before Anessa Campos signed an NIL deal with H&R Block, the Cal State Northridge soccer star had already played on the 2022 U.S. Deaf Women’s National Soccer Team that won the Olympic Gold Medal at the Deaflympics in Brazil. She, too, liked the idea of NIL deals rewarding athletes for the work they put into their sport. The reality of NIL deals has been somewhat more limited, as “we do not choose these opportunities; they chose us.” She appreciates how her H&R Block deal offset costs and gave her motivation, but knows the playing field hasn’t quite leveled.

https://www.adweek.com/brand-marketing/brands-march-madness-nil-equity/

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