“Even if students aren’t using the bot and asking questions, it does seem like, on some level, they are registering that people on campus want to help them,” says Emily Russell, a professor at the California State University, Northridge, and one of the faculty liaisons for CSUNny, the university’s chatbot. “There is a whole host of research suggesting that that feeling of belonging is one of the biggest predictors of retention and graduation,” she says.
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