‘Yo Quiero Taco Bell’ Still Divides Opinion 25 Years Later, and the Story Behind It Is Juicy

Another senior from Cal State Northridge named Miguel Paredes noted that “Yo quiero Taco Bell” was not the first offensive campaign by the popular restaurant. “People, particularly Chicanos, find this advertisement offensive because Taco Bell has a history of commercials that were insensitive to the struggle of Mexicans in the United States,” he said. “The previous emblem with the Mexican with the sombrero taking a nap and the ‘Run For the Border’ campaign were very offensive.”

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