Most people don't take climate change talk seriously: This trick can help alter their behaviour

In a recent paper I co-authored with Jack Lin, a student at the California State University Northridge, we found that stressing the "seriousness" or "importance" of climate change could lead to counterintuitive results.

https://economictimes.indiatimes.com/magazines/panache/most-people-dont-take-climate-change-talk-seriously-this-trick-can-help-alter-their-behaviour/articleshow/92829995.cms

The Economic Times