In a recent paper I co-authored with Jack Lin, a student at the California State University Northridge, we found that stressing the "seriousness" or "importance" of climate change could lead to counterintuitive results.
https://phys.org/news/2022-07-climate-highlight-benefits-behavior.html
Phys.org
Same story also appeared in AP. News Explorer, Canadian Manufacturing and Prince George Citizen.
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Northridge