How to talk about climate change: Highlight harms — not benefits — to alter behaviou

In a recent paper I co-authored with Jack Lin, a student at the California State University Northridge, we found that stressing the “seriousness” or “importance” of climate change could lead to counterintuitive results.

https://theconversation.com/how-to-talk-about-climate-change-highlight-harms-not-benefits-to-alter-behaviour-185356

The Conversation