SM Entertainment, founded by Lee Soo-man, played a pioneering role in furthering the Korean wave globally. After graduating with a degree in computer engineering from California State University, Northridge (USA), Lee returned to South Korea and established SM Studio in Apgujeong-dong in Gangnam (Seoul) in 1989. Inspired by the era of MTV, he started his small entertainment company with the aim of managing the careers of artists, train them and even launch new talent. ‘SM’ initially stood for Soo-man, but now, it is short for ‘Star Museum’.
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