Rise of Social Media and Internet Have Made People More Vulnerable to Power of ‘Influencers,’ CSUN Professor Says

“All those things — distractions, advertising, etcetera — are right there, within reach with just a glance or the touch of a finger on a smartphone,” said California State University, Northridge marketing professor Kristen Walker, who teaches in the David Nazarian College of Business and Economics. “That easy reach can be intrusive, and means that those who are always connected are more susceptible to the influence of others, whether known advertisers or someone else.”

https://sanfernandosun.com/2022/06/15/rise-of-social-media-and-internet-have-made-people-more-vulnerable-to-power-of-influencers-csun-professor-says/

San Fernando Valley Sun