As head of marketing for Samsung TV Plus, Aileen Del Cid oversees all marketing operations, strategy, branding and strategic partnerships for the global streaming platform. She has more than a decade of experience in entertainment marketing and has led branding efforts, product launches, integrated campaigns and strategic partnerships for multiple organizations throughout her career. Prior to Samsung TV Plus, she held roles as CTV advertising lead marketer for DirecTV Now and digital advertising lead marketer for the DirecTV mobile app. In these roles, she oversaw marketing strategies that grew subscriber bases, managed and grew relationships with entertainment partners and emerging platform partners and was responsible for customer adoption and retention. Earlier, Del Cid worked in distribution marketing at Game Show Network, where she led the sales team through the development and execution of strategic marketing efforts to drive subscriber acquisition. She joined GSN from Universal Sports Network, where she managed and developed strategic B2B and consumer-facing marketing campaigns and governed a multimillion-dollar marketing budget. She graduated from California State University, Northridge, and has served as a board member of The WICT Network’s Southern California chapter.
https://www.nexttv.com/features/la-tv-week-40-under-40-2022-meet-the-west-coasts-up-and-comers
--Next TV