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In the world of L.A. lowriding, a car club plaque serves as a sacred language

The making of a lowrider plaque is an art form in itself. Clubs carefully select fonts, designs and sizes to stand out from the others. Plaque makers turn this vision into something tangible through a finely honed craft. “You’re customizing it to reflect how you view yourself in the world,” says Denise Sandoval, a professor of Chicano/a studies at Cal State Northridge specializing in lowrider culture and Chicano cultural histories.

https://www.latimes.com/lifestyle/image/story/2022-04-21/the-making-of-a-lowrider-car-club-plaque-in-la

Los Angeles Times

 

The same story also appeared in Yahoo! News & AOL

Clip Category

Northridge