Fall 2020 Program
Session 1
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Introduction to the Program:
- Background and History of NSF I-Corps
- Business Model Canvas Basics
- Developing & Testing Hypotheses
- Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly (mandatory)
- Complete the Value Proposition and Customer segments of the Business Model Canvas
- Watch Lesson 6: Customer Segments
- Complete the Customer Interview form based on 5 interviews with potential customers and end-users
- Prepare and upload Presentation for Week 2 to DropBox
Session 2
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Value Propositions
- How to align a Value Proposition to a specific Customer Segment
- Customer Interviewing
- Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly (mandatory)
- Watch Lesson 5: Value Proposition
- Complete the Customer Interview Form based on 5 new interviews (10 total) with potential customers or end-users regarding value propositions, AND HOW those needs are being met today (competition)
- Complete the Market Research Form based on a simple search and upload to the DropBox folder
- Prepare Presentation for Week 3 and upload to DropBox folder
Session 3
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Customer Segment:
- Which classes are you creating values for?
- Who is your most important customer?
- How to identify customers based on demographics, behaviors, attitudes, and needs
- How different segments will respond to different value propositions
- Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly (mandatory)
- Complete the Customer Interview Form based on 5 new interviews (15 total) with potential customers or end-users to define how they may form segments
- Complete the Competitive Products Form based on review of potential competitors and upload to DropBox
- Prepare your Presentation for Week 4 and upload to DropBox
Session 4
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Customer Relationship:
- What is the relationship that the target customer expects you to establish?
- How can you integrate that into your business in terms of cost and format?
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly
- Watch Lesson 8: Customer Relationships
- Complete the Customer Interview Form based on 5 new interviews (20 total) with potential customers or end-users regarding their opinions on Customer Relationships
- Prepare and submit your team's Presentation Template for Week 5
- Complete the Distribution Tab of I-Corps Worksheet
Session 5
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Distribution Channel:
- Which classes are you creating values for?
- Who is your most important customer?
- How to identify customers based on demographics, behaviors, attitudes, and needs
- How different segments will respond to different value propositions
- Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly (mandatory)
- Complete the Customer Interview Form based on 5 new interviews (15 total) with potential customers or end-users to define how they may form segments
- Complete the Competitive Products Form based on review of potential competitors and upload to DropBox
- Prepare your Presentation for Week 4 and upload to DropBox
Session 6
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Key Partners:
- Who are your key partners/suppliers?
- What are the motivations for the partnerships?
- Team Presentations / Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly
- Complete the Customer Interview Form based on 5 new interviews (30 total) with potential customers or end users
- Complete Key Partners Tab of I-Corps Worksheet
- Prepare and submit your team Presentation Template for Week 7
Session 7
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Key Activities:
- What key activities does your value proposition require?
- What activities are the most important in distribution channels, customer relationships, and revenue streams?
- Team Presentations / Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly
- Complete the Customer Interview Form based on 5 new interviews (35 total) with potential customers or end-users
- Complete the Key Activities and Resources Tab of I-Corps Worksheet
- Prepare and submit your team Presentation Template for Week 8
Session 8
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Key Resources:
- What key resources does your value proposition require?
- What resources are the most important in distribution channels, customer relationships, and revenue streams?
- Team Presentations / Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly
- Complete the Customer Interview Form based on 5 new interviews (40 total) with potential customers or end users
- Complete the Key Activities and Resources Tab of I-Corps Worksheet
- Prepare and submit your team Presentation Template for Week 9
Session 9
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Cost Structure:
- What are the largest costs in your business?
- Which key resources/activities are the most expensive?
- Team Presentations / Q&A
Assignments for Next Session:
- Schedule coaching session with Tim or Farzin via Calendly
- Complete the Customer Interview Form based on 5 new interviews (45 total) with potential customers or end users
- Complete the Cost Stack Tab of I-Corps Worksheet
- Prepare and submit your team Presentation Template for Week 10
Final Pitches:
- Final Presentation Template available
Session 10
Zoom links will be provided to registered team members. The session will be recorded and accessible shortly after the live webinar. Topics to be covered include:
Revenue:
- For what value are your customers willing to pay?
- What and how do they recently pay? How would they prefer to pay?
- How much does every revenue stream contribute to the overall revenues?
- Complete the Revenue Tab of I-Corps Worksheet
- Team Presentations / Q&A
Wrap-up / Next Steps:
- Where do we go from here?