University Advancement

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INSIDE THE SECRET MEME LAB DESIGNED TO PROPEL #NEVERAGAIN BEYOND THE MARCH

Matt Deitch, #NeverAgain outreach director, graduated the year before, and is brother to senior Ryan Deitch, a core member of the group. He wears chunky black Rachel Maddow glasses and has flaming red hair like his brother, Ryan, but more unruly. The first time I met him it was radiating in all directions, like an Irish Albert Einstein, and he wore a dog tag imprinted with a peace sign and the phrase PRINCIPLE #6—a reference to Martin Luther King Jr.’s six principles of nonviolence. Matt is a film student withdrawing from Cal State Northridge to work on #NeverAgain round the clock.

https://www.vanityfair.com/news/2018/03/inside-the-secret-meme-lab-designed-to-propel-neveragain-beyond-the-march

Vanity Fair

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