In the Vice interview, which was published on Jan. 3, Fernandez said he carried out the prank to pay homage to Danny Finegood, a then-Cal State Northridge art student, who in 1976, created the original “Hollyweed” sign. Fernandez also said his intention was to generate conversation about marijuana.
https://calcoastnews.com/2017/01/hollyweed-sign-guy-former-slo-pot-deliveryman/
Cal Coast News
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Northridge