In fact, Fernandez's prank wasn't even the first time the sign was rebranded as "Hollyweed." The world-famous sign was first transformed to read "Hollyweed" way back in 1976, when Danny Finegood, then a young art student at Cal State Northridge, once hiked up to the sign with $50 worth of fabric and some friends and pulled a prank of his own. Here's what it looked like then:
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