Can Gen Z Achieve the American Dream? A CSUN Marketing Professor Weighs In

The house, the white picket fence, multiple kids and the garage to hold the two cars. This, as cliche as it may sound, has been the picture-perfect concept of what many consider to be the American Dream. 

It’s a concept, however, that many Gen Z college students struggle to imagine as achievable anymore. The dream of someday buying a house seems even further out of reach as inflation continues to rise. Recent college graduates worry whether they’ll be able to find a job with a livable wage. 

California State University, Northridge marketing professor Kristen Walker assures that these “ebbs and flows” in the economy happen and the worries of today’s college graduates are similar to those of graduates in years past….

For more of the media release: https://newsroom.csun.edu/2024/10/22/can-gen-z-achieve-the-american-dream-a-csun-marketing-professor-weighs-in/