Entertainment Media Management

A professor checking the work of two students

Entertainment media management is a business-oriented discipline that focuses on the leadership of media firms. The field encompasses a range of topics, including managerial theories and organizational management, the media industry structure and environment, financial management, production management, procurement management, media research, media sales, content distribution, and the marketing of media companies. In examining each of these areas, emphasis is placed on strategic decision-making and problem identification in an industry experiencing rapid technological change, shifting consumer trends, and evolving regulation.

The major objective of entertainment media management as an academic discipline is to connect management theory to practice within media enterprises and throughout the phases of content development and distribution. Media professionals need strong managerial and business strategy skills as well as an entrepreneurial mindset to succeed in today’s dynamic media environment. The coursework that students will be immersed in will equip them with these skills to make an impact in a wide array of positions, including talent and production management, media research, programming, sales, marketing, and media law.