Photo Courtesy of The Next Web
Longer scrolling sites: "It is easier for users to simply scroll through a page to get their information than it is to constantly click to find information."
Story telling and interaction: "Interaction paired with animation used in website design – when tastefully done – can bring the wow factor to your site."
Absence of large header background images: "Not only do they want to not follow a trend, but they are also looking at the performance and speed of their site."
Read more at The Next Web