Disability Inclusive Marketing: What’s the Playbook?

Date & Time

Wednesday, March 20, 2024 - 10:20 AM PDT  

Location

Platinum 4 (AMAZON)  

Description

You are only truly customer-obsessed when your customers can see themselves and access the content you create. Recent studies have shown that 73% of people without disabilities said it was important that companies include people with disabilities in their communications, advertising, and marketing. That percentage rose to 83% for both caregivers and people with disabilities. Join this session to hear the Amazon Devices Accessibility brand and marketing team discuss best practices for disability-inclusive marketing, review lessons learned from Amazon’s accessibility campaigns, and share how to put together a playbook to help you, your team and your organization design accessibility-centric campaigns or any content that includes people with disabilities.

This Presentation Link is provided by the Presenter(s) and not hosted by the Center on Disabilities at CSUN. The Center on Disabilities has confirmed, as of March 27, 2024, content linked is relevant to the presentation, but has not been reviewed for accessibility nor will the Center on Disabilities attempt to remediate any accessibility issues in the linked content. Please contact the Presenter(s) with any accessibility concerns.

 

Audience

• Entertainment & Recreation
• Marketing

Audience Level

Intermediate  

Session Summary (Abstract)

The Amazon Devices brand accessibility team will discuss best practices for disability-inclusive marketing and share how to put together a playbook for disability-inclusive campaigns.  

Primary Topic

Leadership & Strategy  

Secondary Topics

Digital Accessibility  

Session Type

General Track  

Presenters

• Elodie Fichet
  Amazon
• Elaine KA
  Amazon

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