Champion Digital Accessibility: Making a Case for Investment

Date & Time

Friday, March 22, 2024 - 9:20 AM PDT  

Location

Orange County 3-4  

Description

In the early 2010s, creatives and technologists advocated for the vital need to take a ‘mobile first’ approach in web design and development. Today, to elevate brands, expand customer bases, and improve user experiences, it is imperative to champion a ‘digital accessibility first’ approach within your organization and your network. Organizations have a host of competing business and operational priorities. It is often difficult to juggle these interests, especially when new pressures constantly require attention and cause a shift in focus. In this session, we will illustrate how investing in Digital Accessibility aligns with existing organizational goals and we’ll empower attendees with the information they will need to make the case for investing in Digital Accessibility within their organizations. Taking action on accessibility has ripple effects on your brand’s reputation, customer experience, innovation initiatives, market reach, and exposed legal risk. Digital Accessibility touches all of these key areas and in almost all cases, has a positive compounding effect. The best long-term initiatives incorporate Digital Accessibility in the planning stages of projects, however building momentum should start today. We will explore the impacts of weaving Digital Accessibility into these focus areas and the advantages that can be realized.  

Audience

• Finance & Banking
• Legal
• Marketing
• Sales
• Administration & Business Support

Audience Level

Intermediate  

Session Summary (Abstract)

How can you convince business leaders to focus on investing in Digital Accessibility? By showing them how closely aligned their existing goals are with inclusivity. We’ll illustrate how these alignments are already there and just need to be elevated.  

Primary Topic

Leadership & Strategy  

Secondary Topics

• Digital Accessibility
• Information & Communications Technology (ICT)
• Law, Compliance, and Policy

 

Session Type

General Track  

Presenters

• Marc Adler
  Tamman, Inc.
• Sloan Miller
  Tamman, Inc.

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