Social Media Accessibility in a Year of Changes

Date & Time

Friday, March 22, 2024 - 2:20 PM PDT  

Location

Grand JK  

Description

Over the past year there has been much upheaval in online social media spaces. Titans of industry have fallen, and upstarts have been growing slowly in popularity. It can be difficult to remember what platform has alt text, where caption tools are hidden on each site, or how to ensure content created by others is accessible, prior to sharing. In this session we will review online accessibility basics for social media, including alt text, captions, and color contrast. We’ll explain how to find accessibility tools for both legacy and up-and-coming platforms. We’ll also cover assessing the accessibility of and options for remediating content created by other accounts, in order to share to your own audiences. Finally, we’ll address safeguards for making social media content as accessible as possible, even when there are changes within platforms accessibility engineering teams. GBH has had a long history of developing and analyzing accessible media. The National Center for Accessible Media (NCAM), will be presenting this up to date social media accessibility information.  

Audience

• Information & Communications Technology
• Entertainment & Recreation
• Media & Publishing
• Marketing

Audience Level

Beginning  

Session Summary (Abstract)

Social media accessibility varies from platform to platform. It can be difficult to remember differences, especially when there’s volatility within existing platforms and new ones are launching. Learn how to post accessibly and keep up with changes.  

Primary Topic

Digital Accessibility  

Secondary Topics

• Cognitive & Learning Disabilities
• Evaluation & Remediation
• Mobile Technology
• Web

 

Session Type

General Track  

Presenters

• Claire Houston
  National Center for Accessible Media at GBH
• Parker Hartman
  National Center for Accessible Media at GBH

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