Creating Equitable Customer Experiences for Deaf Consumers

Date & Time

Tuesday, March 19, 2024 - 11:20 AM PDT  

Location

Platinum 8  

Description

Communication Service for the Deaf (CSD) has been a leader in creating and providing accessibility solutions for over 50 years. We know more consumers are prioritizing inclusive brands when choosing which businesses to support. We also know people with hearing disabilities are fiercely loyal to brands who prioritize communication access. In this session, we will explore why businesses should: 1. Prioritize communication equity, 2. Collaborate with deaf and hard of hearing communities early in their business development, and 3. Leverage existing and developing tech to streamline accessibility costs. By doing so, you can gain access to over 11 million loyal customers. Our team will outline common inaccessible touchpoints that people with hearing disabilities face across industries and share solutions that can be implemented at every price point. We will also share organizations that have a strong legacy in supporting businesses on their path towards becoming accessible and inclusive. Businesses that take the time to understand the deaf experience and make the effort to provide communication equity can begin to gain access to an untapped market valued at $176B. This session is aimed at individuals, organizations, and practitioners looking at accessibility with enterprise-scale applications. Attendees will leave with clear strategies they can apply in both the short and long term to make a more inclusive experience for consumers with hearing disabilities.  

Audience

• Information & Communications Technology
• Disability Specific
• Employment & Human Resources
• Retail & Wholesale
• Administration & Business Support

Audience Level

Intermediate  

Session Summary (Abstract)

Gain insights into how Deaf and Hard of Hearing consumers interact with businesses across different industries and discover a range of tactics, some of which you can start using today to make your customer experience more accessible.  

Primary Topic

Deaf and Hard of Hearing  

Secondary Topics

• Design
• Digital Accessibility
• Emerging Technologies
• Information & Communications Technology (ICT)

 

Session Type

General Track  

Presenters

• Ryan Bonheyo
  Communication Service for the Deaf
• Greg Pollock
  Communication Service for the Deaf

Add to Outlook/iCal (How it works)

Back to Session List