Getting resourceful: how administrators can generate alternative sources of revenue

In seeking opportunities to increase revenue, colleges and universities often look at how they can fill a need within local industries. California State University, Northridge, for example, has long received requests from the entertainment industry to use campus facilities for filming. But in 2003, university officials decided they could increase even more revenue through these TV, film and commercial shoots, explains Rick Evans, executive director of The University Corporation, a nonprofit that handles commercial endeavors to benefit the university.  

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