Speech Communication 454
Communication and Technology


Instructor: Ben Attias
Office: SP 229
Spring 1996
T 4-7 PM
SP 109

Course Description


"An age in rapid transition is one which exists on the frontier between two cultures and between conflicting technologies. Every moment of its consciousness is an act of translation of each of these cultures into the other. Today we live on the frontier between five centuries of mechanism and the new electronics, between the homogenous and the simultaneous. It is painful but fruitful."

--Marshall McLuhan, The Gutenberg Galaxy

HUMANITY IS ROADKILL ON THE INFORMATION SUPERHIGHWAY

--Jeans advertisement on Melrose billboard

Over the past twenty to thirty years, there has been an explosion in research on the "information age" from a variety of scholarly perspectives. This course is designed to prepare students to understand and participate in this scholarly process of understanding the relationships between communication and technology.

Marshall McLuhan's suggestion that culture and technology are inextricably intertwined has significant implications for the current fascination with the "information age." Politicians, corporate media spokespersons, and scholars alike have joined in the chorus pronouncing the information age the final revolution in human social, political, and economic institutions. As we enter the twenty-first century, we are bombarded with the discourse of "cyberspace," "virtual reality," the "information superhighway," "electronic communities," etc., but the media offer little in the way of a frame of reference from which to evaluate the various claims being made about these developments in communication technology.

In spite of all the "hype," or perhaps because of it, a field of truly critical scholarly perspectives on technological change has emerged in speech communication research. This course will introduce students to this scholarship as a field of study, attempting to make sense of the technological revolution from a critical perspective that is both historically informed and technologically astute.

We will engage some of the following questions this semester, among others:


This course has three components: theory, practice, and scholarship.

1. Theory

The theoretical component of this course will involve a set of reading and discussion assignments and lectures. Reading assignments will expose students to a variety of theoretical approaches to the problems associated with technology and communication. This course starts with the assumption that communication is a social phenomenon. Thus, special emphasis will be devoted to the social and cultural implications of technology. Lectures will attempt to situate the readings historically and isolate key issues that arise for discussion. Discussions will explore these issues and questions in greater depth. Student participation in these discussions will be evaluated as part of your overall grade.

2. Practice

A significant portion of your work in this course will involve the use of computer communication resources. It is assumed that students are somewhat familiar with and have access to the Internet. Internet accounts are available through the campus computer center, and training in internet skills are also offered by the center. You have paid for these resources already in your tuition, so take advantage of what is offered. No class time will be spent on basic internet training, so if you come to class without at least a passing familiarity with the internet, please be prepared to become familiar with the technology on your own time. The skills you need (basic electronic mail, news, and world wide web access) are easy to learn quickly, and the computers and software to access these services are available to students on campus. If you have your own computer and modem, these services will be available to you off campus as well, so much of your participation in this portion of the course can take place at home.

The internet resources available to the course will include a newsgroup on Usenet, an electronic mail discussion, and a series of pages on the World Wide Web. Some of the reading assignments will come from these web pages as well. Students will participate in research and discussion through these media, and will be evaluated on the quality of this participation. This component of the course will essentially involve the construction of a "virtual classroom" alongside our real classroom.

3. Scholarship

The final component of the course, scholarship, will be an ongoing aspect of both of the above components. This process will culminate in a written research presentation of 7-10 pages which will be made available on the World Wide Web as part of our "virtual classroom." Essays should address some topic of significance in the information age, and should incorporate some of the course materials. These essays will be presented electronically the final day of class in a "Cyber-Event" that will take place entirely online. This essay will be the only formally graded assignment you will receive this semester, although you will receive portfolio grades three times during the semester. Required Texts:

James Brook and Iain A. Boal, Resisting the Virtual Future: The Culture and Politics of Information (San Francisco: City Lights, 1995).

Martin Heidegger, The Question Concerning Technology and Other Essays trans. William Lovitt (New York: Harper, 1977).

Ben Attias, Speech Communication 454: A Reader and Sourcebook, available at Northridge Copy Center.

Grading:

Students will be evaluated holistically based on their performance in each of the above categories. In order to facilitate evaluation of student performance, a student portfolio will be turned in electronically three times over the course of the semester. This portfolio will include entries by the students detailing your work in each of the above categories and the student's self-evaluation. For example:

1. Theory: I have kept up with the readings and been an active participant in class discussions. I was particularly active on 2/13, starting an argument with the professor and proving he was wrong. My posts to usenet on 2/4, 2/10, 2/23, and 3/1 were detailed and provoked useful discussions. I completed all of the analytical assignments satisfactorily. For these reasons, I deserve an "B" in this category.

2. Practice: I have actively participated in the usenet and email discussions, completed each of the online assignments, and posted several messages to Internet communities outside of class. I have created my own web page and started my own Internet company. During the class discussion about computer hacking, I broke into the Pentagon computer and started world war III. For these reasons, I deserve an "A-" in this category.

3. Scholarship: I received a "B+" on the final paper. My understanding of McLuhan was a little weak, and I tried to cover it up by repeating his aphorisms assertively until my classmates told me to shut up. I understood even less of Heidegger so I burned the book. For these reasons, I deserve a "C" in this category.

Of course, your final grade will be assigned by me alone regardless of what you give yourself in each of the categories, but this process will allow you the opportunity to present your case to the professor for a particular grade. Keep in mind that my grading standards are high and try to be realistic in these self-evaluations; if you expect an "A" you should be able to demonstrate that you have challenged yourself, your classmates, and your professor in addition to having consistently performed far above average in all of your work throughout the semester.


454 Top | 454 Syllabus | Ben's Home Page | 454 Links | 454 Student Contributions

This page maintained by Ben Attias
Modified by: Ben Attias
Institution: California State University, Northridge
Last Updated: 6-Feb-96

Please Send Comments, Suggestions, etc. to hfspc002@huey.csun.edu