Goals and Interests - Mgt. 456
Rex C. Mitchell, Ph.D.
A fundamental part of conflict management and negotiation is to clarify one's goals
(objectives is a synonym here) and interests
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"If you don't know where you're going, any road will get you there." (the Koran)
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"If you don't know where you're going, you might wind up somewhere else." (Yogi Berra)
Distinguish among goals (=objectives), interests, positions, strategies, and
actions
Consider these examples:
- An interest is a motivator, an underlying need, desire, or concern, e.g., I want to feel
financially secure or I want to impress my older brother that I am professionally successful.
- A goal is a desired outcome or result, e.g., I want to make $100,000 this year.
- A position is a stated result or proposal, usually in a negotiation or conflict, e.g., I think I
deserve a 20% salary increase.
- A strategy is the method or path for achieving a goal, e.g., I will first try to negotiate an
increase in my salary, then, if this does not achieve my goal, I will search for a second job on
weekends.
- Tactics and actions are specific steps planned then taken, hopefully following a strategy, rather than
random, e.g., contact the placement office in my professional society to identify possible
weekend positions.
It is important to develop good goals, both in terms of content and:
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Defined in terms of results and outcomes, not actions
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Usually framed as positive results to be achieved rather than problems to be avoided
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Developed sufficiently to be SMART objectives (Specific,
Measurable, Agreed-on and understood,
Realistic, and Time- and resource-based)
In most situations, especially in conflicts, there are several types of goals, often
with several operating at the same time and making the situation more complex:
- Content (or Topic)
- Relational
- Identity (self-esteem, face-saving)
- Process
Objectives may shift during a project or process, so we need to be aware of
prospective, transactive, and retrospective objectives
Additional ways to improve goals (beyond those above)
- See Wilmot & Hocker (2010) p.96-97
- (optional, not required) read a more extensive module on goals on this web site
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Last modified July 1, 2010 |
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