Audio Descriptions at Prime Video

Date & Time

Wednesday, March 20, 2024 - 11:20 AM PDT  

Location

Platinum 6 (BROADCAST STUDIO)  

Description

Wednesday Morning Live Stream

Over the last 24 months, Prime Video has been working with customers and advocacy groups to make our content more accessible by improving the availability and quality of audio descriptions. We continue progressing towards our north star of making high-quality Audio Descriptions as commonly available as Captioning.

At this session, we will present our learnings on this journey and the evolving mental models on quality across scripting, mixing and voicing of Audio Descriptions. Scripting is fundamental to Audio Description quality. In 2023, Prime Video published a new style guide that sets objective guidelines on scripting and enables us to raise the bar on our scripting quality. We will demonstrate our innovations in audio mixing and prosody improvement for text-to-speech Audio Descriptions that create a seamless, high-quality listening experience.

Lastly, In 2023, Prime Video worked with a third-party research agency to survey 99 BVI participants who are avid Audio Descriptions users. This work has brought to light key customer preferences across discovery, scripting quality, voicing, etc. We will present our findings from the studies and how we, as PV, are incorporating them into our ways of working.

 

Audience

Entertainment & Recreation

Audience Level

Beginning  

Session Summary (Abstract)

Join the Amazon/Prime Video Accessibility team to hear more about our journey to make audio descriptions as common as captions. Learn about our initiatives to improve quality and experience our latest text-to-speech Audio Description improvements.  

Primary Topic

Blind/Low Vision  

Secondary Topics

• Digital Accessibility
• Independent Living
• Video & Live Streaming

 

Session Type

General Track  

Presenters

• Dipa Balakrishnan
  Amazon
• Jayashree Rajagopalan
  Amazon
• Joshua Miele
  Amazon

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